In 1921, J.A. "Red" Moss, Sr. opened his first dealership in Blythe, CA. Little did he know, his small dealership would be the genesis of an automotive legacy spanning four generations and over 100 years of hardworking, dedicated professionals who personify the American dream.
Moving the business to Riverside in 1938, Red opened Moss Motors Dodge. Soon after, his son J.A. "Ade" Moss, Jr. joined the ranks. Together, they opened the nation's first auto center in 1965, The Riverside Auto Center. Red instilled enthusiasm for the car business in Ade, who passed it on to his sons, J.A. "Jay" Moss, III and Glenn Moss, Sr.
Jay and Glenn expanded the business with Moss Bros. Dodge in San Bernardino in 1987, and Ade retired in 1989. This business growth continued in January of 2006 when Moss Bros. moved into the Moreno Valley Auto Mall with the addition of Moss Bros. Chrysler Dodge Jeep, Moss Bros. Honda and Moss Bros. Toyota. Just four years later, Glenn completed the acquisition of the entire Moreno Valley Auto Mall with the purchase of Moss Bros. Chevrolet, Moss Bros. GMC and the expansion of the Toyota, Honda and Chrysler Dodge Jeep franchises. Today, the Moss Family of Dealerships successfully operates all of their stores at an elite level of service, such as the Dodge "5 Star." In other words, "At Moss, You're the Boss!"™
At Moss, we use a hands-on approach to management and an open-door policy - helping us maintain a storewide policy that treats everyone with the same standard of commitment "to not only meet, but exceed customer expectations." Simply put, the business is run according to the same principles of value, fairness and teamwork that Red Moss Sr. began with in 1921.
In March 2004, tragedy struck the Moss family when Jay passed away unexpectedly. He is missed beyond words. Yet his spirit lives on in the Moss family of employees and the Moss Bros. Auto Group legacy. On June 26, 2026, Ade passed away at age 94. Both men contributed immeasurably to the company through their dedication to customer satisfaction and quality service for all drivers throughout the Inland Empire.
After all, no matter how things change, certain things at Moss will remain steadfast: customer satisfaction, teamwork and a positive attitude personified by all who work there.
You-our customers-have helped make automotive history. Thank you.
-Glenn L. Moss, Sr.
Experience the Moss Difference in Moreno Valley
For more than a century, the Moss family has put customers first. Come see it for yourself at Moss Bros. GMC Moreno Valley, where our team is ready to help you shop, schedule service, or simply get answers.
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